money making secrets of marketing genius jay abraham pdf

This market was so ingrained with the first newsletter, which was boardroom reports and then we launched another newsletter later on, which was more consumer-oriented, called Bottom Line Personal.Īll of a sudden the business took off and we realized that bottom line was the brand that we should, we should hitch as the key brand. I think we had probably 9 million names of buyers and subscribers to the newsletters that I ran at the board and the books we sold at Boardroom, mostly consumers, mostly business people at home, was kind of the marketplace. One example from my career was when we had a database. You can do both or you can build a brand and get do direct response marketing that pays out at the same time. The second step is not to throw money away indiscriminately on building a brand or on publicity or public relations, that doesn’t pay out.

Some people have a brand built in to what they’ve already done, to me, that’s the first step. Jay Abraham who wrote The Forward, who’s a marketing genius wrote the Forward to Overdeliver my book and he always says that his book, my favorite Jay Abraham book is getting everything you can out of all you’ve got.īefore you build anything you’ve gotta do and see what your assets are, what do you have.

It’s interesting you can’t just will a Nike swoosh, a logo, and branding is so much more than.Īnd as I said initially, you need to establish what you have already, you always want to know. So if you want to learn techniques to persuade your audience, to choose your brand of your competitors, from a man who has spent his life persuading tens of millions of consumers to do exactly that and stick around for this article.

He’s followed a specific set of direct marketing principles that helped him to build an iconic publishing company to 150 million at its height, Principles, which are even more applicable with today’s state-of-the-art modern marketing methods. He positions himself as a serial direct marketer who believes that marketing isn’t everything but the only thing, for nearly 40 years now. Now for those of you who don’t know him, Brian Kurtz is a direct response copy master and author of the Engaging book Overdeliver, build a Business for a Lifetime, playing the long game in Direct Response Marketing.īrian Kurtz is definitely a throwback marketer to a madman time where Copy was rightly king and an expert who I associate with the likes of industry legends such as Eugene Schwartz and Jay Abraham.

Money making secrets of marketing genius jay abraham pdf